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Since 2015 I have attempted to publish a weekly compilation of of clutter-breaking creative ads. It is a small tribute to brand & advertising teams everywhere for their efforts to break away from the clutter – which is a tough first task of any advert. In today’s media clutter and ‘noise’ it is even harder to be noticed. Here are some clutter-breaking ads from the past week or so, which caught my eye: TAB: Australia’s…

We all love lists. That’s why many clickbait articles have that format offering ‘5 reasons’ or offering ’10 things’. During this time of the year, we have a plethora of ‘Best of’ and ‘Worst of’ from the past year. The first part of my attempt at sharing 12 best ads of 2021 included both traditional TV commercials and some clever social media driven ideas. Here is my second and concluding part. iTV: Drama vs Reality…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes a touching ad for Amazon India and clever print work for McCafe among others. Amazon India: Raksha Bandhan ‘What is an insight?’ is a common question in the…