Snickers, Nike and more: 5 top creative ads of the week

Every day we come across hundreds of commercial messages. Most of them aren’t even noticed. Here are a few creative ads which stood out from the clutter for me the last week: a continuing campaign for Snickers, Nike’s reaction on social media regarding a decision taken by the French Open authorities and more. 1. Snickers: …

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The bane of brands: pressure of ‘always on’ content marketing

The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing. 

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How content marketing is different yet similar to advertising

Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks on how startups, especially the bootstrapped or early-stage ones, can use content marketing to drive organic growth. Over the last few years, the ‘shiny new toy’ syndrome has resulted in virtually every new platform (Snapchat, …

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Content marketing is not BS

The rise of digital marketing has seen some marketers hail every shiny new toy as the next big thing – be it 3D printing, social media, branded apps, virtual reality or native advertising. All this has resulted in many pundits calling out, rightly so, much of the BS. The charge against this trend is that …

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