I attempt to share a curated list new creative ads almost every week. But I wasn’t much enthused about any of the new work I came across recently. So I dug into my archive of ads and picked a list of ads which won awards at Eurobest or Epica Awards more than a decade ago. Volkswagen: Parking Assist An ad which is anchored on perceptions or jokes about women drivers may get a lot of…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. Wildbean Cafe: drives you cravey The insight of ‘in-between meal hunger makes us irritable and act out of character’ served Snickers very well. A similar idea of ‘hunger pangs make us crave for food’is brought alive for BP’s Wildbean…
Epica Awards are ‘creative prizes judged by journalists’. I have been a keen follower of the awards over the years (see here) as one gets to see non-English work from several European countries (among others) across interesting categories such as media innovation and product design. The 2021 winners of Epica Awards have been announced. Here is a selection of work which caught my eye: SingleCut Beersmiths : the IPA that will teach you guitar Alcohol…
The Epica Awards were started to ‘promote and reward the highest standards in European advertising’. Today, Epica is open to work across the globe. I love following the winners every year (see here, here and here) because the winning work tends to be those not previously showcased in popular trade portals and advertising aggregation sites. One also gets to see work in languages other than English. This year’s categories are extensive and include interesting ones…