A majority of advertising is simply ignored – they are not even noticed. That’s why ads which get noticed amidst media clutter and better still be remembered, talked about and shared need to be celebrated. My weekly compilation of clutter-breaking ads (and occasional rants on advertising) is a small tribute to agency teams everywhere. Kerala Super League: episodic fun League championships have long created fan following. The popularity of IPL in India has spawned a…
Every week, I attempt to publish a curated listed to top new creative ads. This week, ads from Columbia Sportswear, Google Pixel 10 and more. Columbia Sportswear: Engineered for whatever My memory of Columbia Sportswear’s ads are of their print ads from the 1990s. Even though I am not their core target audience, the brand carries premium imagery and aspiration. Their latest ad has created a lot of buzz in social media for good. The…
Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in by brand teams to produce advertising that breaks the clutter to entertain or engage the audience. Here are a few creative ads which caught my this past week…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a smart campaign from Mastercard which cleverly uses a card’s expiry date to deliver a relevant message, several clutter-breaking TV commercials and a clever social media campaign from Oreo.…