Every week, I attempt share a compilation of clutter-breaking creative ads. This week, ads from Nationwide, Uber Taxi, Tasmania Tourism and more. Nationwide: Mist Me Strategically the ad series in UK, featuring the CEO of a fictional ‘A.N.Y Bank’ is sound. It highlights the features and benefits of Nationwide without getting into a direct comparison by naming any competitor (some brands take that approach too). The ‘uncaring’ boss (portrayed so well by Dominic West) and…
The process of creating advertising is not as easy as it might look to the outside world. Creative ads are those which still get noticed despite challenges like vague briefs, whimsical approval system and such like. My weekly compilation of creative ads is a small tribute to agencies & brand teams. This week, views on current advertising trends and a collection of creative ads. The moment marketing bug The moment marketing trend is driven by…
Every week, I attempt to curate a list of clutter-breaking ads. I still love the business of advertising (I left the ad agency business in 2012) and finding ads which add value to a brand through creativity is a pleasure. Here are some ads which caught my eye this past week. Heinz: the wait Can meaningful product differentiation be possible in a category like ketchup? Heinz enjoys a lot of popularity and loyalty. In 2023,…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the first and most important task of any ad. If ignored, it’s a fate worse than being seen and disliked. My weekly compilation of creative ads (aside from my occasional views on the business of advertising) is a small tribute to brand teams & agencies everywhere. Here are a few clutter-breaking ads from the past week…
Most ads go unnoticed. In a 2017 article, Dave Trott said ‘In the UK £20.3 billion is spent each year on all forms of advertising and marketing. Of this 4% is remembered positively. 7% is remembered negatively. And a massive 89% isn’t even noticed or remembered.’ In that context, creating ads which are clutter-breaking and remembered (for the right reasons) are commendable. Here are a few which caught my eye this past week: LinkedIn: Laundromat…
Epica Awards are ‘creative prizes judged by journalists’. I have been a keen follower of the awards over the years (see here) as one gets to see non-English work from several European countries (among others) across interesting categories such as media innovation and product design. The 2021 winners of Epica Awards have been announced. Here is a selection of work which caught my eye: SingleCut Beersmiths : the IPA that will teach you guitar Alcohol…
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During my stint in ad agencies, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week (and some occasional commentary on the business of advertising). In this week’s list: B&Q: later means never As…
Our brain loves lists and there are 8 reasons for it, according to New Yorker. Towards the end of every year, we see ‘best of’ lists across categories. Advertising is highly subjective – what may be liked by one could be hated by another. But I guess most of the ads in my picks of best ad campaigns of 2020 would be universally liked. Here are some more ads (in no particular order) which were…
In the marketing mix, investment behind media buying is perhaps the most expensive, especially when it comes to high value media properties such as the Super Bowl in the US or the IPL in India. So it is understandable if brand teams are anxious to ensure the correct brand attribution. When the viewer associates an ad with that of a competitor, referred to as brand misattribution, it is as if all the effort was to…