Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Heineken’s #OpenYourWorld, MakeMyTrip’s ongoing series of films and more. 1. Heineken – Open Your World Of late, when I come across a ‘made for web’ brand film I first check out the duration. Frankly, anything…
Have you seen this film for Carre-de-Chocolat from Japan? It’s a riveting piece of creative and a good example of exaggerating a claim and great story telling. This won a bronze at the Cannes Lions festival in 2008. Agency: Dentsu What makes the ad enjoyable and have repeat value are the little touches: the deceased gentleman in the photograph, the little tease when the woman sneezes and so on. Hats off to the client for believing…