I attempt to share a curated list of clutter-breaking creative ads every week. I could not publish one last week and so here’s a round up of ads from the last couple of weeks or so. You can catchup on my past compilations and occasional rants on advertising, here. Uber Eats: Banderas, Jude Law, Bradley Cooper Over the last couple of years, Uber Eats has released some compelling ads to cue that you can order…
Every week I attempt to curate a list of smart creative ideas including ads, brand identity and more. This week, a charming spot from Lloyds Bank, outdoor for Coca Cola Tacos and more. Lloyds Bank: Daddy daughter Advertising is magic when it brings together business strategy, an insight into human behaviour and creativity. Aside from a new brand identity, Lloyds Bank in the UK has launched a new ad which showcases the benefit of a…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of integrating its hardware & software. Apple is perhaps the most scrutinised brand in the world – as if ‘under the microscope’ always, across all aspects of its business: from product line, design, financial performance, marketing & more. For example, a product launch from Apple gets much more media attention than any other company in the…
I usually spend some time over the weekend to watch new ads, read about the latest campaigns and curate a list. On most occasions, the pickings are poor. On rare occasions, such as last week there is a surfeit of good work. Nike: Winning isn’t for Everyone Relatively speaking, Nike has a much higher share of ‘on-brand’ and ‘much talked about’ ads. Even for them, there can phases where it feels they haven’t given that…
Every week I attempt to curate a collection of clutter-breaking creative ads. In this week’s compilation of advertising: a flight safety video from TUI, a fun TVC for a flavoured bottle drink and more. TUI: flight safety video I think it was Air New Zealand which was among the pioneers to create ‘out of the box’ flight safety videos. There have been many interesting ones since then, including a recent one from Air India. Travel…
Every week I attempt to share a compilation of creative ads. Crafting clutter breaking advertising deserves kudos as a majority of ads are simply ignored by us. Here are a few which caught my eye this week: Barnardo’s: feel like you belong Sometimes, a literal expression of a popular metaphor drives home the message effectively. The phrase ‘going into a shell’ is often used to cue an introvert’s behaviour. A new ad for Barnardo’s a…
Every week, I attempt to curate a list of clutter-breaking ads. I still love the business of advertising (I left the ad agency business in 2012) and finding ads which add value to a brand through creativity is a pleasure. Here are some ads which caught my eye this past week. Heinz: the wait Can meaningful product differentiation be possible in a category like ketchup? Heinz enjoys a lot of popularity and loyalty. In 2023,…
We all love lists. It helps us save the trouble of researching by presenting bite-sized information that we can quickly digest. Among lists, a count down of sorts increases engagement and debate. Between now and end of the year, there will be lists & ranking across categories – Top 10 movies, news events and so on. My picks for best ad campaigns of 2023 comes in two parts. This list covers ads which I featured…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is just over. And like clock work, all that we have come to associate with such events have happened: rumours about what is going to launched, leaks of product features, media commentary and so on. The live event on Sep 12 had its share of opinions on social media platforms. I was amused at the snarky…
Since 2015 I have attempted to publish a weekly compilation of of clutter-breaking creative ads. It is a small tribute to brand & advertising teams everywhere for their efforts to break away from the clutter – which is a tough first task of any advert. In today’s media clutter and ‘noise’ it is even harder to be noticed. Here are some clutter-breaking ads from the past week or so, which caught my eye: TAB: Australia’s…