Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the fuzzy briefs, opaque approval process and other ills of advertising, this is not surprising. My weekly compilation of clutter-breaking creative ads is a small tribute to such marketing & advertising teams who manage to get their ads noticed, recalled and liked. Tops Supermarket: underrated gifts I loved advertising from Thailand. Am…
Getting an ad noticed by consumers is not an easy task. Most of advertising is just ignored – a fate worse than being noticed and disliked. Ads which are seen, recalled and spoken about positively are rare. My weekly compilation of clutter-breaking ads is a small tribute to such efforts – I know how difficult it is to create such, given the fuzzy nature of briefs and the chaotic, whimsical approval process. Here are a…
Beyond advertising portals, a new ad, titled ‘911’ for Apple Watch Series 7 is creating a buzz on the mainline news and social media. Aside from this another creative ad from the stable of Apple – dramatising the iPhone 13 Pro’s cinematic mode, is being widely appreciated. Here are my picks of clutter-breaking creative ads of the past week: Apple Watch Series 7: 911 ‘Focusing is about saying ‘no’ is one among the many popular…
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During my stint in ad agencies, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week. In this week’s list, Pernod Ricard’s responsible drinking campaign, ads for Tata Tea, ITV and…