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John Lewis

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It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations. Beyond retail brands, several other categories create campaigns aimed to make the most of the season. Oct-Dec is Apple’s Q1 and new iPhone launches are timed with this period. Similarly, several other brands invest heavily to get into the consideration set.…

Over the past few years, Samsung has consistently poked fun of the iPhone trying to position the latter as ‘not good enough’. ‘The new ‘Join the flip side’ for Samsung Galaxy continues the trend. This and other campaigns are part of my weekly compilation of clutter breaking ads. Samsung Galaxy: join the flip side The world of Android phones has several handset brands vying for consumer attention at every price point. Samsung too plays that…