Over the last couple of weeks, my social media and TV time was much less than usual, thanks to (I should really be thankful and not just mean it as ‘due to’) some travel. I did not pine for any of the streaming shows, news channels, sport telecasts or social media feeds. Of course, I welcomed it as a break and maybe sooner or later would have wished I had all my devices and a…
Over the past few years, Samsung has consistently poked fun of the iPhone trying to position the latter as ‘not good enough’. ‘The new ‘Join the flip side’ for Samsung Galaxy continues the trend. This and other campaigns are part of my weekly compilation of clutter breaking ads. Samsung Galaxy: join the flip side The world of Android phones has several handset brands vying for consumer attention at every price point. Samsung too plays that…
I attempt to share a compilation of clutter-breaking creative ads every week and opinions on industry topics. So it was difficult to pick the best ads of 2021 as there were many worthy of appreciation. ‘Advertising is the most fun you can have with your clothes on’ is a famous quote attributed to maverick adman Jerry Della Femina. I guess he chose to see the positive side of the business – the opportunity to address business problems…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes smart work for KFC borrowed slogans, Posh virtual assistant and more. KFC: borrowed slogans The COVID-19 pandemic triggered a variety of tactical communications from brands. During the initial phase…
Every week I attempt to share a compilation of clutter-breaking creative ads from around the world. As pundits have pointed out before, getting noticed is the first test of an effective ad. It is even more difficult in today’s highly cluttered media. My compilation this week includes a print ad for LandRover with clever wordplay, a TVC to highlight the heritage of Renault Clio and more. LandRover: streaming The extended lockdown periods over the past…