I have been a fan of magazines since I was a kid. I don’t know what it is about them that I find attractive. Maybe it’s the writing, the story ideas, the design, the ads one sees in them or they all come together magically. I used to crave for National Geographic, LIFE, New Yorker and Forbes among the international titles. Among Indian magazines, I recall imprint (yes, spelt with a lower case i), MOVIE…
Every week, I attempt to curate a list of clutter-breaking creative ads. Occasionally, I comment on trends pertaining to the ad industry. In this week’s collection: ads from Nike, Lancôme and more. Nike: winning isn’t comfortable Earlier this year, the ‘Winning isn’t for everyone’ ad fuelled a polarised debate on the internet. Some saw it as highlighting the wrong side of competitive sports. I personally thought it truly represented the mental resolve of top sports…
Every week, I attempt to share a compilation of creative ads. Occasionally some commentary on the business of advertising. This week, aside from a handful of creative ads, some views on advertising for luxury brands. Prada: The Galleria Planning and executing advertising for luxury brands is very different from that of ‘regular’ brands (including the premium brands). In select categories such as fashion & fashion accessories (watches, for example), perfumes, real estate, automobiles and resorts…