It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations. Beyond retail brands, several other categories create campaigns aimed to make the most of the season. Oct-Dec is Apple’s Q1 and new iPhone launches are timed with this period. Similarly, several other brands invest heavily to get into the consideration set.…
Epica Awards are ‘creative prizes judged by journalists’. I have been a keen follower of the awards over the years (see here) as one gets to see non-English work from several European countries (among others) across interesting categories such as media innovation and product design. The 2021 winners of Epica Awards have been announced. Here is a selection of work which caught my eye: SingleCut Beersmiths : the IPA that will teach you guitar Alcohol…