Mint Mobile


The first and perhaps the most important job of an ad is to be noticed. If an ad goes unnoticed – everything else (the strategy, media investments) is immaterial. Sadly, a majority of the ads out there (and we see truck loads of them every day) are not even noticed, leave alone being disliked. Clutter-breaking creative ads need to be celebrated and that’s been my intent in sharing some of these over the past few…