When it comes to advertising, getting noticed is the most important task. The next challenge is that of engagement or evoking interest, which is…
Our brain loves lists and there are 8 reasons for it, according to New Yorker. Towards the end of every year, we see ‘best…
It’s that time of the year when ‘best of’ lists are made. I have set out to share my picks of top creative ads…
2020 has been a terrible year in many ways for us all. Amidst the chaos and turmoil caused by the COVID-19 pandemic and the…
Every week (OK, almost every week) I try to share a compilation of clutter-breaking creative ads. This week, I came across couple of funny…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The…
A new ad from Nike – ‘You can’t stop us’ released a couple of days ago has gone viral. At the time of writing…
The dictionary defines creativity as ‘the use of imagination or original ideas to create something; inventiveness’. It also defines ‘art’ as ‘works produced by human creative skill and imagination’. We usually…