Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Lumo: flight shame Many years ago I had taken…
Last week, a 3D outdoor creative put up in Tokyo’s Shinjuku area for Nike was not only shared widely on social media but also made it as a WhatsApp forward – usually an indication of how popular something is. Clutter-breaking adverts need to be celebrated as they pass the first test of getting noticed – especially in today’s world of extreme clutter where there’s content vying for one’s attention everywhere. Here are a few which…
Just Do It. Intel Inside. Because I’m Worth It. Fill it. Shut it. Forget it. There are some things money can’t buy. For everything else there’s Mastercard. Are they merely words strung together or clever word play? No, they are powerful, distinct brand properties which have contributed in creating brand preference (many in categories where genuine product differentiation is hard to come by) and hence driving purchase and loyalty. Is the Air India Maharaja or the…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a spot for Extra Gum which has gone viral and a few more from UK and India. Extra Gum: for when it’s time Aside from the view count on YouTube…
When it comes to advertising, getting noticed is the most important task. The next challenge is that of engagement or evoking interest, which is something most advertisers and ad agencies don’t seem to be too bothered about – going by the run-of-the-mill ads which are most common. Hence we need to appreciate the handful of creative ads which break the media clutter, are memorable and relevant. Here are a few which caught my eye recently:…
Our brain loves lists and there are 8 reasons for it, according to New Yorker. Towards the end of every year, we see ‘best of’ lists across categories. Advertising is highly subjective – what may be liked by one could be hated by another. But I guess most of the ads in my picks of best ad campaigns of 2020 would be universally liked. Here are some more ads (in no particular order) which were…
It’s that time of the year when ‘best of’ lists are made. I have set out to share my picks of top creative ads of 2020. The first part of the list includes ads from Burger King, WhatsApp and more. Here’s the 2nd instalment of the list: Nike: you can’t stop us In popular culture, substance is always preferred over style. A well-designed magazine may help in breaking the clutter in news stands (it was…
2020 has been a terrible year in many ways for us all. Amidst the chaos and turmoil caused by the COVID-19 pandemic and the bad news all around, some ads managed to break through the clutter. As with all effective ads, they made us ‘feel’ something – brought a smile on our faces, got us all teared up or simply made us feel good. Here is a compilation of compelling creative ads of 2020 (in…
Every week (OK, almost every week) I try to share a compilation of clutter-breaking creative ads. This week, I came across couple of funny ads for Amazon Alexa and some compelling ads for Nike, McDonald’s and more. Amazon Alexa: ‘Ironing’ and ‘Opera’ Among the basics of advertising is to figure out the difference between ‘feature’ and ‘benefit’. As I have said in an earlier post, effective ads bring alive the benefit of a feature. Sometimes,…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The death of the tag line has been written about in trade portals for years now. The thinking behind this approach could be the need for ‘flexible branding’ – in which they present different identities to express their range or a targeted brand strategy, in which they target specific brand messages to…