Every week, I attempt to curate a list of clutter-breaking creative ads. Most ads are ignored and only a handful are even noticed or discussed. Ad agency & brand teams which manage to produce ads which stand out deserve our appreciation, given all the chaos during the process. In this week’s edition, ads from Jeep, Ford and more. METT Singapore: attractive In advertising, it is common to dramatise or exaggerate a benefit of the product…
Creative ads that catch our attention are a rarity. Most advertising is eminently forgettable and totally ignored by consumers. Only a fraction get noticed and an even smaller number are liked, remembered or even discussed. My weekly compilation of clutter-breaking ads is a small tribute to brand and ad agency teams everywhere. The Ordinary: The Periodic Fable In the digital world, many D2C brands have gained traction fairly quickly (as compared to the years of…
Advertising is an interruption to whatever people are doing. It’s first and most important job is to get noticed. A majority of ads are simply ignored. It’s only fair that we celebrate clutter-breaking creative ads that are not just noticed but are also talked about. KFC Thailand: Baby Sanders Collection The context: to celebrate Colonel Sanders’ birthday month, KFC Thailand launched Baby Sanders Collection – a limited-edition series that reimagines Colonel Sanders as six collectible…
My series of best ads of 2024 spans over four parts (check out the first and second instalments). I curated this compilation by looking at my weekly posts over the last 12 months. Here is part 3 of my pick of best ads of 2024: Volvo: EX90 – imagining what would be This ad for Volvo, released in October was shared widely on social media in December after the teaser reveal of Jaguar’s new brand…
Ad campaigns are an inescapable part of our lives. Yet, we ignore more than 90% of the ads out there. The best creative ads of 2024 is a compilation from those handful which we managed to notice and comment on. DoorDash: all the ads The context: Super Bowl is an important event in the marketing calendar for brands in the US. It is perhaps the most sought after brand property as an advertising platform with…
The recently concluded Chicago Marathon saw many brands being associated with it as sponsors. Nike’s efforts bubbled up on the social media platforms. I attempt to curate a list of such clutter-breaking work every week. Nike: Stairs A few months ago, Nike kicked up a storm on social media with their powerful ‘Winning isn’t for everyone’ campaign. In my view, it depicted the mindset of the top 1% of professional athletes worldwide realistically without demeaning…
I usually spend some time over the weekend to watch new ads, read about the latest campaigns and curate a list. On most occasions, the pickings are poor. On rare occasions, such as last week there is a surfeit of good work. Nike: Winning isn’t for Everyone Relatively speaking, Nike has a much higher share of ‘on-brand’ and ‘much talked about’ ads. Even for them, there can phases where it feels they haven’t given that…
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to advertising agencies & brand teams because even creating which are simply noticed – not ignored, is so difficult. In that context, where a majority of ads are simply not seen it’s a huge achievement to create ads which are noticed and liked. Channel 4: Paris 2024 Paralympics – Considering What? The team at the in-house creative department of…
As with every week (well, almost) I present a short compilation of ads which caught my eye. This week: more moment marketing, quirky ad for Visit Oslo among others. Visit Oslo: is it even a city? Selling a destination – be it a city or country is not comparable to selling a consume product or durable. First, consumers seek an experience visiting a new tourist spot. That may not always be the case with other…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Coca-Cola, Canal+, Amazon and more. Canal: papa While I shared this film from Canal+ earlier too (the link is brokenI, it popped up as a winner in the recently announced London International Awards in the online films category. CANAL+ is the main partner of the Clermont Short Film Festival, the most important short film event…