TagNike

Of Nike, higher order benefit and brand purpose

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I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond cricket. I saw the print version on social media with the line ‘Believe in something even if it means sacrificing everything’. I did not immediately connect with with Nike’s long running ‘Just Do It’ theme. Since I did not know the context, I simply saw it as a nicely...

Nike #breaking2, M&S #SpendItWell and more: creative ideas of the week

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Every day we are exposed to thousands of commercial messages from brands both in traditional and new media. Most of such messaging goes unnoticed with only a handful catching our attention. Here are a few which caught my eye this week: Nike’s Breaking 2, Marks & Spencer’s #SpendItWell and a few more. 1. Nike: Breaking 2 Nike has set the bar high when it comes to marketing and...

Nike Football: The Last Game – epic story telling

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Just how do they do it? Nike and Wieden+Kennedy always seem to create magic with their advertising. The latest ad is even better. The ad is story telling at its best. In fact it looks like a miniature version of classic animation films from Hollywood – the ones Pixar excels in. ‘The Last Game’ is a story about risky football versus safe football. The scientist and the clones...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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