Almost every week, I share a curated list of creative ads. The movie Marty Supreme’s Zoom Call, TVC for Bang & Olufsen and other good stuff are part of this week’s compilation. Marty Supreme: marketing Zoom call Marty Supreme is an upcoming sports comedy movie. In a fantastic ad promotion idea, they show Hollywood star Timothée Chalamet ‘pitching’ whacked out ‘marketing’ ideas for the movie. The ad itself is supposedly a recording of the Zoom…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for the world of brands and advertising. His work & legacy touched millions of lives as witnessed by the heartfelt expressions from not just advertising & marketing folks but common people too. While reading the various articles & social media posts about him, I was reflecting on a couple of aspects that he was known for:…
Creating great creative ads is not easy. In advertising it is believed that the important task of an ad is to first get noticed – otherwise, everything else is academic. Unfortunately a majority of the ads go un-noticed in all the media clutter and the priorities which occupy our minds. My weekly compilation of clutter-breaking creative ads is a tribute to such work. Here are some favourites from the past week or so: TCM: Happy…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a spot for Volkswagen with a visual hook and a tongue in cheek ad for Sipsmith gin which turns sponsorship announcers on their head. Volkswagen: Sheets After the first…