I love everything about the Snickers ‘you are not you when you are hungry’ campaign. It is based on a great insight, articulated well and the central idea is so ‘campaignable’. We’ve seen some great theme and tactical ads as part of the campaign. A new outdoor campaign takes it to the next level – actually showing people what the downside of being hungry.
Came across this piece of creative for a charitable cause. Imagine you are a shopper at a modern outlet, filling your trolley with goodies. And you see this piece of message in the trolley.