Parody ads


The debate on the reason-why and effectiveness of parody ads can be seen in ad industry portals of late. Parody ads (or movies) aren’t new. Famous ad campaigns have been spoofed either as a one-off ad or a campaign in the past. Of late there have been a spate of campaigns adopting this route. Swiggy’s Instamart launched a series of ads which were spoofs of other popular ads from the not-so distant or very distant…