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Swiggy

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We all love lists. That’s why many clickbait articles have that format offering ‘5 reasons’ or offering ’10 things’. During this time of the year, we have a plethora of ‘Best of’ and ‘Worst of’ from the past year. The first part of my attempt at sharing 12 best ads of 2021 included both traditional TV commercials and some clever social media driven ideas. Here is my second and concluding part. iTV: Drama vs Reality…

The debate on the reason-why and effectiveness of parody ads can be seen in ad industry portals of late. Parody ads (or movies) aren’t new. Famous ad campaigns have been spoofed either as a one-off ad or a campaign in the past. Of late there have been a spate of campaigns adopting this route. Swiggy’s Instamart launched a series of ads which were spoofs of other popular ads from the not-so distant or very distant…

Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During my stint in ad agencies, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week (and an occasional commentary on the business of advertising). In this week’s list, Paralympic Games; #WeThe15 Images…

Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During my stint in ad agencies, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week (and some occasional commentary on the business of advertising). In this week’s list: Visit Dubai:…