Independence Day ads have become a part of a brand’s communication calendar in India for a few years now. This follows the pattern of the moment marketing initiatives, a digital-age compulsion thrust on brands. This year too, saw a slew of ads with only a handful with a refreshing idea or execution – something we see in regular advertising too. What makes for a good creative ad? While it must pass the first job of…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes a touching ad for Amazon India and clever print work for McCafe among others. Amazon India: Raksha Bandhan ‘What is an insight?’ is a common question in the…
Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During my stint in ad agencies, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week. In this week’s list, Pernod Ricard’s responsible drinking campaign, ads for Tata Tea, ITV and…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes funny set of ads for Tata Tea’s Kanan Deva tea aimed at the Kerala market, Prega News’ tear jerker #SheIsCompleteInHerself for Women’s Day, a global ‘Made-in-India’…