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Heineken
Advertising

Heineken’s #FreshBeginnings, Longchamp Le Pliage and more: top creative ads of the week

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes Heineken’s smart effort to get people vaccinated, a hilarious spot from Thailand and more. GrabPay: Dear Homo sapiens As I have said before, ads from Thailand have a…

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Pure Blonde Lager
Advertising

Apple’s magic of mini, Pure Blonde lager and more: creative ads of the week

I struggled to put together a list of creative ads which were truly clutter-breaking this past week. It only reiterates how difficult it is to produce ads which are noticed, especially during festive seasons where there is a sea of sameness across categories. Apple: The magic of mini feat. xt The HomePod Mini was launched recently by Apple. As the name suggests its small size is a selling point. But even while the benefit can…

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