Every week, I attempt to compile a list of select creative ads with caught my attention. Getting noticed amidst clutter of media noise is a big deal – in fact the only metric that truly matters in advertising, as everything else is academic if the ad is just ignored. Here are a few which caught my eye the week ending May 9, 2020: Mint Mobile: New ManageMint Ryan Reynolds’ creative...
There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic to marketing as advertising. But thanks to media attention many equate marketing to be just about planning and implementing ad campaigns. As Mark Ritson points out in this brilliant article, says: Marketers have been gradually but...
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye the week ending 12th May, 2017: Pampers, Tata Tea, Red Label and more. Some of them may have been released earlier this month but I thought they were worth sharing. 1. Pampers: #alittlethankyou In UK...
It has become customary for brands to make hoax announcements around April Fool’s Day. Brands in the tech domain seem to do it regularly – Google has been doing this for 16 years now. The hoax seems like a natural fit for news brands too as all it takes is just another seemingly plausible article. Consumer brands have joined the bandwagon too resulting in a surfeit of such hoaxes every year...
Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.