A majority of ads are simply ignored – a fate worse than being disliked. Clutter-breaking creative ads are a rarity. My weekly compilation is a small tribute to brand teams who manage to create work that’s noticed. Uber Eats: get almost anything Unlike in India where Swiggy & Zomato seem to dominate the ‘delivery everything’ in the quick-commerce category (through Instamart & Blinkit), Uber Eats is a dominant brand for such a service in the…
After ASICS, the screen personality of actor Brian Cox is used creatively in a hilarious ad for Uber Eats. This and other clutter-breaking creative ideas in my weekly curated list, which has been ongoing for a few years now. Apple M4: No sweat Apple made a slew of announcements recently focused on the Mac lineup. The powerful M4 chip became part of the iMac, MacBook Pro and the new Mac Mini. Traditionally, Apple devices have…
Every week, I attempt to share top creative ads – the ones which managed to break through clutter, be noticed and leave an impact. Occasionally, I opine on trends relevant to the ad industry such as moment marketing, controversies on social media and so on. Here are a few recent creative ads which I loved: Deutsche Depressionshilfe In terms of creative technique, leading up someone on a certain path and then provide a twist in…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Uber Eats, BBC, Opel Corsa and more. Uber Eats: best friends It’s Uber. And its Eats. On hindsight, it seems like a lovely connection between the two: ‘we all want to eat and go places’. And it brings a smile. The casting is brilliant – Robert de Niro and star of ‘Sex Education’, Asa Butterfield.…