Festival ads, typically for Diwali (in India) and Christmas globally, are a highlight of the annual advertising calendar. The consumer is naturally inclined to spend and in a feel-good, celebratory mood. Brands which can become part of the celebrations and this which tell a compelling, relatable story stand a better chance to be noticed & liked. My weekly collection of clutter-breaking ads features Christmas ads from Waitrose, Apple and more among others. Waitrose & Partners:…
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