Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Lumo: flight shame Many years ago I had taken…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 19th May, 2017: Play-Doh’s handcrafted print ads, Old Spice’s pre-launch activity for Krakengärd and more. 1. Play-Doh: handcrafted print ads Advertising is a profession which brings diverse talents together o address a business problem or opportunity. Brand strategists, creative craftsmen (and…