I set up current domain name and blog in 2009. But at least a couple of years prior to that I was started blogging. It was in 2008 (I think), that I had set out to manage two blogs – one on advertising and the other on all things Apple. Back then the Mac-PC wars were common on the web and maybe it was my inherent desire to ‘defend’ Apple that triggered this thought. The…
I love short duration ads – the ones which are 20 seconds or under. The ad commercial is a challenging audio visual medium – telling a compelling, engaging story that too with a business objective in 30-seconds is fascinating. And to do it in even shorter duration is no mean feat (Miller Lite ran 1-second commercials during Super Bowl in 2009). Shorter duration commercials also have an advantage from a media investment POV – the…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 11th March, 2016: Under Armour, Microsoft and more.