I love print ads. I follow a lot of sites which showcase new creative work – with digital work (YouTube films, social media campaigns, tech-driven stunts, mobile apps and so on) taking centerstage. But I always check out new print work and love it when I spot well-thought through and executed print campaigns. I also have a soft corner for great copywriting but that’s rare to see nowadays as most ads are visual-idea driven.
Herewith a few recent campaigns:
Garnier: 20% more colour
Fun way of conveying more. Breaks category code which usually announces such in a bland way.
Agency: Publicis, Chile
J Shoes: Be in character
Ah, the leaps a creative mind takes. Loved the simplicity of idea and execution. In line with fashion advertising where product is the hero, yet strikingly different.
Agency: 18 Feet & Rising, London, UK
Gillette: The art of shaving
Evolution needs a gentle reminder every morning, is the claim. There have been other visual driven ads in the category likening an unshaven, unkempt man to a chimp, but this one is deep.
Poa Jazz Festival
Loved the lines in this campaign.
Yuju Milk: easy to drink, hard to explain
The product has ‘the softness of milk, taste of juice and freshness of water’. The tag line ‘easy to drink, hard to explain’ captures the idea.
Agency: Hasan & Partners, Helsinki, Finland
Which one was your favourite?