An interesting discussion with Lakshmanan Narayan, CEO and co-founder of Unmetric in this week’s Storybard, touched upon the topic of brands sponsoring global events. Specifically, the issue was about how with global events like FIFA World Cup, brands not associated with the event in an official capacity as sponsors are gaining mileage through through brand content in social media. So it begs the question, ‘do brands have to be sponsors anymore?’ Brands stealing thunder from…
Just how do they do it? Nike and Wieden+Kennedy always seem to create magic with their advertising. The latest ad is even better. The ad is story telling at its best. In fact it looks like a miniature version of classic animation films from Hollywood – the ones Pixar excels in. ‘The Last Game’ is a story about risky football versus safe football. The scientist and the clones want to prove that riskless football is…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that followed set me thinking about what makes a cult brand and whether they happen by chance or can be consciously created. I have seen some books on this topic like ‘Power of Cult Branding’ (haven’t read it yet) and they talk of Seven Golden Rules for cult brands. On the larger question of do brands…