Ford Fusion: hatke car commercial


Before you wonder how come I refer to the Ford India TVCs as hatke, let me clarify: this one comes from Y&R, Toronto. Yes, it has its share of ‘romancing the car’ shots but there is a curious anticipation of ‘what next’ right through the film, it makes for compelling viewing. And oh, the ending is a nice twist.

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Refreshingly different from ‘invented’ features and forced claims like Go Fida. Innit?

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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