Before you wonder how come I refer to the Ford India TVCs as hatke, let me clarify: this one comes from Y&R, Toronto. Yes, it has its share of ‘romancing the car’ shots but there is a curious anticipation of ‘what next’ right through the film, it makes for compelling viewing. And oh, the ending is a nice twist.
Refreshingly different from ‘invented’ features and forced claims like Go Fida. Innit?