Am not too sure if a ‘second hand book sale’ was rebranded as ‘Hardly Used Books’ to accommodate this creative idea, but the ads brought a smile.
Here, the book ‘Overcoming Addictions’ is gifted to Keith by Mick Jagger – and therefore ‘hardly used’. Clever stuff. The rest of the ads are here.
Advertising Agency: Brandcom Middle East, Dubai, UAE
Creative Director & Copywriter: Manoj Ammanath
Art Director: Sabina Mustafa
Photographer: Sunil Raju
Imagine this idea being tweaked to suit Indian celebrities. Which book title would suit them? E.g. Keep Smiling Through; Owner – Mamta Banerjee?! Any other ideas?