Wieden & Kennedy, Portland started their own radio show yesterday. According to W+k’s blog: the radio extension exists to inspire creativity through provocative conversations, interviews and artistic expressions relating to arts, culture, media, and music.
It has started with minimal programming hours and plans to share the programming between their global offices later. You can listen to the radio here: W+K Radio.
Cool, innit? Apparently, Dan Wieden hosted his own show before getting into advertising. So the passion shows. As an aside, W+K is one agency which has significant presence in new media through blogging, You Tube channels and so on. You can visit their main blog here and the New Delhi blog here. They have also brought out a book of their story which also contains a plus shaped data stick which includes TV and interactive work, a global video and the brand new W+K blog desktop widget. Stuff that is of great value for potential clients, recruits and staff.