I was indifferent to Indigo until I saw this campaign. I have flown Indigo only once and never compared it with any other airline. My personal choice of airlines was anyway restricted to Jet & Kingfisher. So I was curious to see this outdoor campaign from Kingfisher disparaging Indigo.
Unless the numbers on the ground show otherwise, why take on low-cost airlines? The Indigo campaign made no reference to competition and hence this doesn’t seem like a counter attack. So, a campaign for Kingfisher that has reminded me of its competition. Any ‘indi-pendent’ thoughts on this?