When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a blog?‘ follows. That’s what is said out aloud. What remains unsaid is: ‘how the hell do you find the time to do all this? It means you have a light work load, eh?’ All sorts of assumptions are quickly made: this guy does not work hard, this guy has work but he is a shirker, he doesn’t have a life …and so on.
I guess it’s all cyclical. I too have seen some people on Twitter virtually 24 hours a day and wondered if they do anything else. Few years ago, teeny boppers who were constantly texting friends through SMS were asked the same question. I am sure my grandma thought TV was addictive (she was right, as all grandmothers are).
It all boils down to one’s personal passion. And how desperately, badly one ‘wants’ a particular thing. Whether it is standing in line outside an Apple Store a day prior to the iPhone launch, finding time to attend a Jazz concert on Sunday, Golf on the weekends, allotting time to read books, play games on Facebook, collect stamps…whatever. If you want to do it, you will find the time for it. I maintained a register where I had details of ads that appeared during a particular TV programme, the agency (if I knew the name), the time and so on. This was before I joined advertising, right out of college.
The way I see it, you gotta be passionate about something in life, outside of your work. Especially if you are in advertising. And that passion need not necessarily come in the way of work. It can also be enriching.