The new TVC for Parle Agro’s baked munchies, Hippo, is creating some buzz. A majority of people have reacted with positive comments. In a highly competitive category, the ‘root cause of all evil is hunger – appease hunger with Hippo’ proposition is being seen as unique. Agency: Creativeland Asia The brand name Hippo, the packaging, communication and the planned surround ideas seem to follow a similar pattern seen in the earlier work from the Parle Agro-Creativeland…