Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 28th October: Temptations, Yorkshire Tea and more.
1. Temptations – Keep them busy
In traditional advertising it was believed that the presence of a cute baby or a dog guaranteed viewership. In the internet age, ‘cat videos’ became a category of content which evoked the ‘so sweet’ comment and generation views. Brands, including cat food brands (obviously) have often showcased the antics of cats in their advertising. In this ad which is also a stunt, Temptations the cats food brand from UK has created this video which provides tip on how to avoid holiday destruction.
Check out the earlier effort from the same brand: #packattack: product as hero in the digital age.
2. Quaker Oats: Buzz Aldrin
I loved this Quaker Oats ad for two reasons: clever use of actual, real-life incident and effective use of celebrity in advertising. Apparently, Buzz Aldrin joked with fellow astronaut Mike Collins about how much “oatmeal” he ate on Apollo 11. AMV BBDO tracked down the archival footage from NASA and turned it into a spot featuring Buzz Aldrin himself. I loved the way the product connect (and by association brand connect) was subtly built in.
Agency: AMV BBDO
3. Yorkshire Tea
David Ogilvy is supposed to have commented famously: ‘when you have nothing to say, sing it’ – referring to jingle-based commercials which usually lack an idea. Strangely, sometimes the combination of a great, memorable jingle and quirky visuals prove to be effective – from the point of noticeability and memorability. A new ad for Yorkshire Tea (‘a proper shout out to all those selflessly boiling kettles in office kitchenettes, staff rooms and canteens’) scores on that front as is evident from the view count.
4. Burger King: Halloween stunt
During Halloween, getting dressed as a character which is likely to scare others has resulted in some creative ideas: politicians, brands then become subjects. In this stunt for Burger King, the brand ‘dressed up in the scariest costume imaginable’ – as a competitor!
Which one was your favourite? Comment in.