The Body Shop, IBM Watson, #WanderVictoria and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 4th March, 2016: Body Shop, IBM Watson, Tourism Victoria and more.

The Body Shop: Mother’s Day

In what could pass of a real-life live recording, this clever film for The Body Shop uses lookalikes of Prince Charles, Camilla and the Queen Mother to drive home the point, Treat your mum like a queen this Mother’s Day.

Agency: Mr President

IBM Watson: Coping with Humans

The single minded proposition: Unlike traditional bots, Watson works with humans to outthink competitors, challenges, limits. The creative idea: a support group for bots. Some brilliant writing in there. Loved it more than the film starring Ridley Scott.

Agency: Ogilvy

Wander Victoria

We’ve all seen tourism films which showcase gorgeous scenery of a nation or region. This film for Tourism Victoria does it too but the deliberate languid pace and the idea of ‘walking it up’ makes you feel as if you are being taken through a live walk-through instead of merely being shown beautiful pictures.

Agency: Clemenger BBDO

Apparently the campaign has received mixed reactions in Australia, but I liked it simply because it was riveting and drove home (no pun intended) the point of Victoria’s diversity.

Glad – Instaglad

we’ve seen some clever hacks of Instagram from Old Spice and Here’s another one (which led to account suspension from Instagram):

Agency: DDB, South Africa.

Meanwhile in India, Instagram usage by brands is mostly this.

Volkswagen: 360-degree camera

Volkswagen’s brand equity has taken a beating but the brand still manages to get some good advertising.


Agency: DDB, Spain

Other creative ideas which caught my eye:

Hobbs: the ‘make an understatement’ proposition and the stunning visual make it a show stopper for me.


Agency: Droga5

IPL ##EkIndiaHappywala: takes advantage of the current ‘headline grabbing’ news and links it to cricket
Burger King-McDonalds spat: clever stuff from both brands but Burger King outsmarted McDonalds
Always #LikeAGirlGirl Emojis: not as powerful as last year’s perhaps?
GEICO: the online YouTube experience last year was much better than a regular ad, but amusing nevertheless

Which one was your favourite? Anything I missed? Do comment in.

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