Reebok, #TN100percent: more creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. After posting a few good creative ideas which I saw this week I realised my folly by not including these two:

TN Elections: voter registration campaign

Government ads in India are usually dull as ditchwater. There’s hardly any semblance of focus, strategy or creativity in most of the government campaigns especially the PSA variety. In this context it is refreshing to see the effort from @TNElectionsCEO – the body responsible for conducting the upcoming elections in TN. The focus is on getting people to go out and vote – hence the #TN100percent hashtag. The strategy seems to get the first time voter to register their name and the message is delivered with large dose (or shall we say dosa) of local flavour. Given that the audience is 18-25 the tone of voice and themes are likely to appeal to them. The generous use of filmi themes laced with humour – in a movie crazed state, guarantees attention.

Agency: OPN

Reebok: ZPump 2.0 Speed Cam

Activations or stunts, when done well have the potential to be go viral. It can make geography history – remember the ‘dramatic square on a quiet square’ which was staged in a small town in Belgium, but got a worldwide audience? And then there are these too. They usually get a few things spot on: the activation idea is central to the brand or brand property, it engages the audience, has an element of surprise and a reward.

The Reebok ZPump 2.0 Speed Cam has all of this.The Reebok ZPump 2.0 Speed Cam is a great example of activation, stunt, digital and PR coming together as one brand idea. Net result: great PR through a video which goes viral.

Agency: Animal

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