Should’ve gone to Specsavers: consistency pays

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The ‘Should’ve gone to Specsavers‘ theme continues with a new execution. For once, Gordon Ramsay is left speechless.

The theme ┬álends itself to creative executions across media. As long as the execution is surprising, refreshing the plot can never get jaded. Unless of course a new Brand Manager decides to ‘do away with the old’. Sigh.

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1 Comment

  1. It's been a great campaign but my feeling is it's getting increasingly stretched. The weak addition of a celebrity here is an implicit acknowledgement that they're getting a bit tired, in my opinion.

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