Should’ve gone to Specsavers: consistency pays

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The ‘Should’ve gone to Specsavers‘ theme continues with a new execution. For once, Gordon Ramsay is left speechless.

The theme  lends itself to creative executions across media. As long as the execution is surprising, refreshing the plot can never get jaded. Unless of course a new Brand Manager decides to ‘do away with the old’. Sigh.

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  • It's been a great campaign but my feeling is it's getting increasingly stretched. The weak addition of a celebrity here is an implicit acknowledgement that they're getting a bit tired, in my opinion.

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