This video put together by Neil Curtis is doing the round of tech & Apple blogs. It compresses the entire iPad launch event into 180-odd seconds, capturing the key sound bytes of the event. Via: Mashable Pretty much sumps how Apple presents it’s products: there’s no half-assed stuff here.
Here’s a great example of the Seen & Noted category of creatives. The Creative Method, Australia created a Christmas Party invitation that was meant to serve as a new business tool too. According to the agency, initially the prospects were emailed a doctors prescription, followed by the package in a discrete paper bag. The invitation and the tablets were located inside. Via: Packaging of the World. Apparently, the party included staff dressed as doctors &…
Loved this campaign for The Goodlife Recipe, a pet food company, for it’s insight, the creative idea and the execution. They’ve created a ficititious family, The Bartons who have a pet dog, Clay and a cat, Mitten. The everyday antics of their pets is presented in claymation (Clay, Mitten – get it?) in a series of print ads. Agency: TBWA\Chiat\Day. Via Ads of the World. Pet food brands have in the past, tapped on the…