British newspaper ads: tongue firmly in cheek

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In these days of digital this and viral that, it feels good to see print ads that bring a smile to your face. In a way, they are interactive – they involve you, they bring a smile to your face, they leave an impact. While the good interactive ads in the online space engage, entertain and evoke an action from you, these ads evoke a reaction within you.

I was scanning the British newspapers of the recent past. They too have their share of dud ads (believe over 90% of the ads anywhere are mediocre). But I noticed a lot more of intelligent use of media space and of course, the dry British humour. Herewith a few examples:

Agency: Adam & Eve

Agency: Leo Burnett

Agency: Rainey Kelly Campbell Roalfe/Y&R

Agency: Miles Calcraft Briginshaw Duffy

The NHS ad stood out for me purely from the point of evoking a personal reaction from the reader. Anything you liked?

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