An ad for Visa – shot over 12 days in Morocco, Johannesburg, Cape Town and Port Elizabeth. Saatchi & Saatchi conceived the idea of a ‘couch potato’ football fan, getting up off his couch and running across continents.
Classic print ads, mostly from the UK. Ah, those were the days when copywriting made good reading.
An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A. Times created a furore recently. Some called it a shame on LA Times for selling it’s masthead. Reports said that the top editorial staff were initially against such a move but gave in to commercial considerations. Times of India would have wondered what the fuss was all about it – ‘if there is space, it…
A compilation of ads that showcase cool advertising photography. Drool-worthy.
Awesome Frito Lay ad innovation on Vimeo. Will Vimeo become a worthy competitor for YouTube when it comes to branded content?
Man, what a campaign. The recent ads for Old Spice body wash released in the US, seem to have hit the sweet spot, big time. Unashamedly positioned as the macho man’s body wash, the ad cleverly stokes fantasy in women and jealousy in men. This double barreled approach is evident in this spot, where a hunk (actor Isaiah Mustafa, a former NFL player) is ‘the man your man could smell like’: Agency: Wieden + Kennedy…
The latest offensive from Rin – a TV commercial claiming to be better than Tide by not just naming but showing the competitive product, has brought the debate on comparative advertising back in focus. In my view, comparative advertising is permissible if it’s based on facts. Advertising Standards Council of India, has this to say about comparative advertising in it’s Code of Conduct (link to pdf): In the Rin ad, the claim is limited to…
Apple continues to push the diverse apps as the differentiator – until the Android and Ovi markets catch up, at least. There are two new ones: First Steps and Family Travel. I was intrigued by the sheer usefulness of some of these apps – I mean, switching off the lights at home remotely from your iPhone? I am told that in India, Ovi Store has exceeded 1 million downloads per day. Just curious – how…