The emphasis on television scripts, ambient media and several other factors has led to a decline of sorts in print advertising. By decline I mean the emphasis on copywriting as a craft.
Archives for March 2010
Evian’s ‘Live Young’ platform may have been made famous by the roller babies ad, but the tag line has been around for some time now. The one I remember seeing first with the Live Young proposition was this one where adults hum the ‘We will rock you’ song, with the voice being that of a […]
As an Apple fan, what Blackberry is doing in India in marketing terms, makes me jealous. While Blackberry has pretty much taped up the senior manager market for years now, their latest efforts are guaranteed to attract younger new users and strengthen their position even more. At the heart of it is a great product […]
They say advertising copywriting is like striking up a conversation with someone you don’t know. While the account management & planning team do their best in painting a word picture of the target audience, you know that the copywriter has got into the skin of the target audience when the ad resonates – when it […]
I love it when there is a literal visual depiction of common phrases or idioms in creative ideas. You know, like this one for ‘Smooth as silk‘ or this one for ‘Wolf in sheep’s clothing‘. A new Barclays ad in UK does just that. It asks, ‘want your money to perform better?’ and goes on […]