An article of mine was published in the Brand Wagon supplement of The Financial Express, today.
Here is a link to the article. Would love to hear your comment, views. As an aside, why do I always wish that I could have written an article differently, better after it has been posted? Divine dissatisfaction or eternal dissatisfaction?
Very rightfully written article. But most organization do not care about the negative conversations happening about them.
As a customer I have faced similar situations where orgs do not respond or take it very easy when comes to a complaint. For eg: there is this magazine whose service I do not like but I really like their content and therefore I requested the cancellation of subscription. But they have been very relaxed in doing that. I personally do not want to spoil their name in the market since their content is very good but sometimes the consumer is forced to resort to these methods.