FIFA World Cup: story flows better with Visa

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Macheads, football maniacs and F1 fans have one thing in common: a sense of community and bonding. And the World Cup is what an Apple event is to Mac fans. Over the next few months, scores of brands will associate themselves with football, as a build up for the 2010 FIFA World Cup. Kicking off the proceedings as it were, is Visa in this lovely spot.

Agency: Saatchi & Saatchi, UK

Apparently, the ad was shot over 12 days in Morocco, Johannesburg, Cape Town and Port Elizabeth. Saatchi & Saatchi’s Executive Creative Director Kate Stanners conceived the idea of a ‘couch potato’ football fan, getting up off his couch and running across continents to reach the World Cup stadium in South Africa. It’s interesting that this campaign did not use any CGI and the actors did there own stunts, including running with wild animals in Africa!

The ad is directed by the celebrated ad film maker, Chris Palmer of Gorgeous, UK. You can see some of Palmer’s other work (including the Skoda cake car ad)  here and here.

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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