One of the campaigns that caught my eye both for what it said and how it said, is the one from Breast Cancer Foundation, Singapore. Agency: DDB, Singapore. Via: Ads of the World I think it brings alive the importance of regular breast checkups by cleverly juxtaposing it against things women typically obsess about. I thought the insight was bang on and the art direction was superb. But like so many such public service ads,…
So what advice do I give my daughter if she considers advertising as a career? I have enough time (about 15 years) to think of a response but if I were to do so based on the industry of today? The positives of joining the industry are quite a few. What about the negatives? Maybe I should just point her towards AdScam who will tell her what’s wrong with the industry in a manner only…
I liked the insight here: however much you love your gadgets or possessions, parenthood prepares you for sacrifice. And Nissan helps you have your cake and eat it too. The ad is part of the new ‘Innovations for all’ campaign from TBWA/Chiat Day for Nissan. Closer home, Volkswagen India has been running the ‘Innovations for everyone’ campaign with pretty much a similar idea – focusing on the little features that make a big difference. Which…
I love print advertising. Especially when they create an impact by using the medium cleverly. Here’s one such from Volkswagen in the UK. Lovely use of the physical space, integrated beautifully with the central message. And seems like a collaborative effort from both the Copy & Art teams. Who said you need a full page ad to create impact in a daily?
My daughter, all of 4.5 years old seems to have artistic tendencies. She and I squabble over who gets to use the iPad (she wins invariably) and more often than not, she ends up drawing or colouring in the various drawing apps (Color & Draw for Kids, Drawing Pad) I have installed. She has also taken to crayons, water colors and clay models. It got me wondering about the kind of career she will pursue…
So two big accounts change agencies this week: Reliance Communications moved to Grey and now there is talk of Airtel moving to JWT. On the media front, there was change of agencies at Coca-Cola too. What makes some client-agency relationships break? If it breaks within a span of months, you know something drastic happened – wrong chemistry, poor creative…whatever. When pitches are called for after 2-3 years of working with an agency the reasons could…
An article of mine was published in the Brand Wagon section of Financial Express yesterday. It was a long over-due, last minute, deadline-looming effort – and maybe it shows? Would love to have your comments. Click here for a larger image. How about sharing some of the good briefs you have received or written, especially in the context of a new media or integrated campaign?
In advertising, almost every category has some ‘holy cows’ – brands in a category follows some category codes. When it comes to advertising high-definition TV or 3D TV it’s common to find the proposition, ‘it brings the characters alive’. And you have several run of the mill executions, with very little to differentiate between brands. In this context, I was fascinated to see this execution for Panasonic’s Viera 3D TV from Chile: Agency: Lobo, Santiago,…
It’s been over a week since I got the BSNL 3G SIM Card to work on the iPad. So has it really been the ‘magical and revolutionary product at an unbelievable price’, as advertised? The price part first- since I got it in India through a US-visiting friend of friend, I was OK in the price front. Some of the prices quoted for the same product on eBay India border on the ridiculous (by the…
On a day trip to Mumbai last week, I saw a hoarding for a Mystery Shampoo, asking people to send an SMS and guess the brand. I thought it was Vivel, by ITC. I then saw another hoarding down the road – a retort from Dove claiming there was no mystery and they were the No.1. I came to know that the original ad was from Pantene thanks to the subsequent print ads. Apparently it…