So Samsung and Dell are betting big on India as a market for tablets. Samsung Galaxy Tab made a big splash in the newspapers and partner ads from the likes of Croma are already advertising the brand. Dell too has followed suit with print & online ads for Dell Streak. Other players like Olivepad too are upping the ante. Apple, which pioneered the concept, continues to ignore India. Maybe Apple is right about China being…
I updated my blog after nearly 3 weeks today. And have missed several deadlines on other writing commitments – one each for Financial Express and afaqs. It’s been bugging me for a while and I was determined to write something…anything, on my blog. While work and personal commitments have kept me busy (er..work has kept me busy earlier too), I used to average 2 posts a week. So why the slack? Reason No.1: distractions (been…
Apparently, in the UK, 83% of print ads and 61% of TV ads now feature a URL. The figure may not be that high in India, but a cursory glance at your regular newspaper or magazine in India would reveal that here too, a large number of ads sign off with a URL – either of the brand website or a social media page. This includes ads from retail stores, consumer durables, gadgets, garment brands,…