“Did you get Idea’s ‘Keep Cricket Clean’ campaign”? asked @beastoftraal. Even on Twitter, there were rants about the campaign (well, on Twitter there are people ranting about everything).
In my view, the ‘Keep Cricket Clean‘ campaign was a double barreled one – attempting to convey a ‘public service‘ message as it were and integrating it with a better network (‘Get Idea’) thought. The association with cricket could also have been because of a keeping up with the Joneses attitude. Relatively speaking, the ex-cricketers are lightweights compared to the other cricketing super starts endorsing brands.
More importantly, if only cleaning up cricket was as easy as giving a ‘no idea’ repartee to journalists.