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Seen and noted: WWF campaign for Bluefin Tuna

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Save trees, ¬†save the panda and ‘smoking kills’ have been the common themes for public service ads. Even within’wildlife protection’ as a topic, some species seem to hog the limelight as it were. Tigers for instance, in India. This greater focus on certain species, almost at the cost of others, seems to be the insight behind this striking campaign for WWF.

Agency: Ogilvy, Paris, France

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