A friend of mine, Siddartha Banerjee has created his 2nd iPhone app (MeterDown being the first), called the Sari App. So, that’s one more to the 400,000+ apps on the iPhone platform, you say? Yes, its a lot more than that. Apps like these go a long way in strengthening the lure of the iOS platform both for end-users and developers. While there are several jokes about ‘There’s an App for that’ (which Apple has…
Last year, Goodby Silverstein & Partners created a lovely little TV spot for Logitech & Google TV. Featuring Kevin Bacon, the ad made for great television and repeat viewing thanks to the super acting and the little nuances you notice each time you watch the film. There is now an extended version, with several interactive elements built in. Hover around the YouTube video and you will be able to click on everyday household things which…
Campaigns that break out of well established category codes are quite rare. Over the years categories like ice creams, telecom, real estate and hotels have developed a look and tone & manner of their own. Usually a predictable one. In that context, it was nice to see this campaign from WCRS for the historic Corinthia Hotel, London. Agency: WCRS&Co, London, UK. Via: Ads of the World. Click here for hi-res versions. The Italian marble one was…
As is customary with almost all Apple product launches, speculations about the likely features of iPad 2 were rife much ahead of the launch (I guess its a function of setting high standards). They ranged from realistic ones to wishful thinking. I don’t think any other Company is put ‘under the microscope’ so much with respect to a product launch. Naturally, this sets up huge expectations from end users. It also creates a platform for…