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Short and funny: Wrigley Eclipse

While TV advertising is about telling a compelling story in 30-seconds (that attracts even some feature film directors to this medium), I have a soft corner for shorter duration ads: 20-seconds or under. Here’s a recent one for Wrigley Eclipse from Australia:

While on the subject, which are your all-time favourite short-duration commercials or campaigns?


Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.