ArchiveJuly 2011

Android experience of an Apple fan


My first experience of Apple was through the Mac OS 9. Compared to whatever Windows version we were using then (’98, ME, 2000 etc.) I found it far more elegant, trust worthy and classy. Yes, one had major compatibility issues when it came to file transfers, network sharing etc. I even bought a copy of DAVE – a software that helped Windows & Mac share files and printers. Now of...

Seen and noted: Tata Steel


‘We also make steel‘ was an iconic campaign during my growing years in advertising. A 2003 article said that the company rode high on the effect of that commercial. And now comes a campaign that positions Tata Steel as a company built on strong values, captured nicely in the base line: ‘Values Stronger Than Steel’. Both the campaigns imbue the ‘company brand’...

Old Spice: Fabio vs. Mustafa – buzz vs. sales?


When I first saw the new set of Old Spice ads featuring Fabio, I was disappointed. As with movies, one always compares sequles to the original. In this case, Isaiah Mustafa was a hands-down winner, in my view. The Fabio ads were funny alright but lacked the certain something in execution – the Isaiah ones were delivered with more style, perhaps. Anyway, what followed is now fast becoming a...

Shaping the new ‘Creative’ person


‘The new Creative Person is T-shaped‘ said Luke Sullivan (author of ‘Hey Whipple, Squeeze This‘ and ex-agency Creative) in an intriguing manner.  The concept he put forth was interesting: T-shaped is just a funny name used to describe a person who has very deep skills in one area (the deep vertical stroke of the T) as well as the ability to collaborate across disciplines...

Weetabix: Fuel for big days, big ideas


‘Have you had your Weetabix?’ was a classic ad slogan. I remember seeing several wonderful ads with that tag line – most of them using humour to great effect. The attempt was to exaggerate the consequences of  not having Weetabix (‘Someone’s ad their Weetabix’ was another version of the base line). A new ad for Weetabix – first one from BBH since winning...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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