ArchiveJuly 2011

Android experience of an Apple fan

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My first experience of Apple was through the Mac OS 9. Compared to whatever Windows version we were using then (’98, ME, 2000 etc.) I found it far more elegant, trust worthy and classy. Yes, one had major compatibility issues when it came to file transfers, network sharing etc. I even bought a copy of DAVE – a software that helped Windows & Mac share files and printers. Now of...

Seen and noted: Tata Steel

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‘We also make steel‘ was an iconic campaign during my growing years in advertising. A 2003 article said that the company rode high on the effect of that commercial. And now comes a campaign that positions Tata Steel as a company built on strong values, captured nicely in the base line: ‘Values Stronger Than Steel’. Both the campaigns imbue the ‘company brand’...

Old Spice: Fabio vs. Mustafa – buzz vs. sales?

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When I first saw the new set of Old Spice ads featuring Fabio, I was disappointed. As with movies, one always compares sequles to the original. In this case, Isaiah Mustafa was a hands-down winner, in my view. The Fabio ads were funny alright but lacked the certain something in execution – the Isaiah ones were delivered with more style, perhaps. Anyway, what followed is now fast becoming a...

Shaping the new ‘Creative’ person

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‘The new Creative Person is T-shaped‘ said Luke Sullivan (author of ‘Hey Whipple, Squeeze This‘ and ex-agency Creative) in an intriguing manner.  The concept he put forth was interesting: T-shaped is just a funny name used to describe a person who has very deep skills in one area (the deep vertical stroke of the T) as well as the ability to collaborate across disciplines...

Weetabix: Fuel for big days, big ideas

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‘Have you had your Weetabix?’ was a classic ad slogan. I remember seeing several wonderful ads with that tag line – most of them using humour to great effect. The attempt was to exaggerate the consequences of  not having Weetabix (‘Someone’s ad their Weetabix’ was another version of the base line). A new ad for Weetabix – first one from BBH since winning...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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